North Ayrshire - the place to be
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Success Stories


SimpsInns is a family-owned, leading hospitality group based in Irvine with popular venues across Ayrshire. Founded 16 years ago, the group describe themselves as ‘Privately Owned, Proudly Independent’ and has grown in this short time from one hotel to an impressive portfolio of businesses that generate a multi-million pound turnover from four restaurants, two hotels and a golf tour and travel company. SimpsInns love operating in North Ayrshire and have a business that they are confident in. They bring drive and determination to grow and a commitment to providing high-quality experiences to their customers.

Their North Ayrshire locations – The Gailes Restaurant and Hotel, Si! Café: Bar: Restaurant and Si! Italia, all in Irvine, and The Waterside Bar and Restaurant right on the seashore at Seamill, West Kilbride - are second to none. Each venue has its own unique style that reflects its location and a warm welcome guaranteed. The meticulous design and attention to detail at each venue creates an exceptional and unforgettable experience for guests and visitors. SimpsInn’s customers also have the opportunity to sample local produce which is incorporated into several well-known dishes to give them an Ayrshire twist.

For SimpsInns, North Ayrshire provides an ideal business location; the fantastic beaches and islands in the area, the high quality hospitality created by the strength of competitive businesses and the abundance of outdoor pursuits – walking, cycling, golf, sailing – attracts local customers and inbound tourists, ensuring a strong customer base.

The group find it easy to recruit local talent in North Ayrshire and currently employ nearly 300 staff during their peak season. Their employees require specialist skills in a wide variety of roles, ranging from talented chefs to creative marketers and successful operational managers. They work closely with local employment initiatives to support those who are out of work to gain valuable skills, build their confidence and support them to get back into a working environment. They have received considerable local support from the Irvine Bay Regeneration Company and North Ayrshire Council to help them to achieve their business goals.

SimpsInns have ambitious plans to continue their expansion with further development at the award-winning Waterside, refurbishment of The Riverside in Ayr and two new restaurants in Irvine, building on their existing successes in North Ayrshire.


“North Ayrshire allows people to enjoy rural living but have the city of Glasgow on their doorstep. The abundance of places to eat out, go walking and enjoy leisure activities is matched by the nightlife and shopping in the city, which leads to a wonderfully balanced lifestyle." Malcolm Simpson, owner, SimpsInns